Fidelity Bank Launches New Savings Campaign, Unveils a Novel Account Opening Initiative.

Lagos Monday October 8, 2018: Nigerian lender, Fidelity Bank Plc on
Monday unveiled a novel account opening initiative, just as it launched
a new savings promotion campaign aimed at rewarding new and existing
customers of the bank. The new account opening initiative, the first of
its kind in the Nigerian banking industry, enables members of the
public to open online savings accounts through a Quick Response (QR)
code which can be scanned from any of the promotional materials such as
roll up banners, fliers, posters and newspaper adverts.
This is expected to significantly ease the process of enrollment of new
accounts and deepen the penetration of the new savings promo tagged;
Get Alert in Millions Season 3 explained Executive Director, Shared
Services and Products, Fidelity Bank, Mrs. Chijioke Ugochukwu, during
the launch ceremony at the bank’s corporate Head Office in Lagos
Monday. “This new savings promo is the 8th in 11 years. As with the
previous ones, we are motivated to continue to empower our customers by
rewarding them with cash and gift items, whilst at the same time
promoting the savings culture, in line with the financial inclusion
drive of the Central Bank of Nigeria (CBN)” said Mrs. Ugochukwu, who
doubles as the Chairperson of the Promo Committee.
Speaking shortly before formally flagging off the promo, Fidelity Bank
CEO, Mr. Nnamdi Okonkwo thanked customers, stating that the bank is
motivated to continue to incentivize them for their patronage. He said
it was imperative to acknowledge the contributions of customers to the
growing fortunes of the bank. “Last week, we joined other institutions
across the world to observe the 2018 Customer Service Week and I want
to use this opportunity to again thank all our customers. Our
impressive half year results attest to your support and with your
continued patronage, we are on course to delivering on our financial
targets for the year” he said.
As a customer-centric bank, Mr. Okonkwo said Fidelity Bank would
continue to leverage technology, in line with its digital retail
strategy, to better serve customers, through innovative products,
services and solutions. He reeled our some of the products to include
the newly upgraded Fidelity Online Banking, *770# Instant Banking and
Flashkey. “Our online banking solution enables you to transfer foreign
exchange seamlessly just as we are the first bank to introduce a chat
banking solution that is known as Flashkey. This solution enables you
to effect monetary transfers whilst on any social media platform,
without recourse to the online banking platform installed on your
mobile device” he stated.
GAIM Season 3, as the new savings promo is called, is expected to run
for 9 months till June 2019. The bank, within this period will give out
over N120 million in cash and consolation prizes, including weekly
airtime rewards.
To participate, Head, Retail Banking, Fidelity Bank, Mr. Richard
Madiebo said “customers can open a savings account and grow it to N20,
000 or top up an existing account with N10, 000 or more to qualify for
the monthly draws to win N1million or N2 million. To qualify for the
star prize of N3m, he explained that customers are expected to grow
their account balances by N50, 000 monthly whilst accounts that
maintain a minimum of N200,000 qualify for the grand prize of a
whooping N10 million. “As a bank with branches across the country, the
draws ceremonies will be done to ensure that everybody, irrespective of
where their accounts are domiciled, stand equal chances of winning” he
explained. There will be a total of six draws to produce 77 cash and
108 consolation prize winners over the duration of the exercise.
The launch ceremony had in attendance the press, regulatory bodies and
some winners from previous savings promotion campaigns. Alhaji
GaffarAbdullateef; a previous winner thanked Fidelity Bank for the N3m
he won in the last promo, saying that it “significantly gave boost to
his business”. Assistant Director, National Lotteries Regulatory
Commission, Joy Okuna, praised Fidelity Bank for the transparency
displayed in the last promos. “As regulators, our duty is to ensure
that promos are conducted transparently and I must attest to the high
degree of transparency that we see with all Fidelity Bank savings
campaigns and we expect no less from this” she stated.