3 Reasons Why You Should Have a Digital Marketing Strategy for Your Small Business

Starting a business is as difficult as it is exciting. Simply building a website and sending out a flyer is not enough to get people to rush your product or service on the grand opening.

A digital marketing strategy is the most powerful tool you can use to get your new business up and running.

Why is digital marketing important? Each company will have different specific goals in mind, but most are trying to achieve growth by reaching more consumers and convincing them to make a purchase.

To do this effectively, you have to take advantage of all the most valuable marketing resources and technologies, and in the today’s world, the internet tops that list.

Any modern brand that wants to get ahead in the current business climate will need to adopt digital marketing tactics as part of their overall marketing strategy.

Here are the top 3 reasons to implement Digital Marketing Strategies to get your new business up and running.


You may not know this but  77% of Nigerian adults own a smartphone and are likely to use that smartphone or another mobile device for news, social networking, and countless other activities. Digital marketing helps you reach them while they’re doing this. With remarketing ads, email and text marketing, and social media – you can be in front of your audience while they use many different apps on their mobile phones. No matter the industry, location, product or service online visibility and recognition are crucial to getting your business introduced and established with your audience of potential customers.


Digital marketing lets you communicate directly with the customers who see your content, notably through website, comments on your blogs, direct messages, reviews, and social media posts. This shows your customers that you care about what they say and think, leading them to feel respected and part of the community you’re building. It also allows you to gather invaluable information on customers’ reactions and preferences.


Digital Marketing efforts provide measurable results. Each platform provides analytics that can be used to see the demographics of the audience most interested in your efforts. This allows you to see what works best and where your potential customers are thereby enabling you to leverage the right platforms.

While data is typically not static, the initial results will give you enough information to point your marketing efforts in the right direction. You can monitor which ads and types of content they have seen shortly before they make a purchase. This tells you which marketing methods are most effective, allowing you to refine and improve your strategy.

Digital marketing strategies will continue to offer businesses an edge over the competition, Ensure your company is utilizing one today.