Getting publicity for your small business is a big deal.
Big businesses pay big bucks to get media outlets to talk about them.
Publicity is good for business because it’s a good way to create awareness, generate new leads, get more orders etc.
Unfortunately, many small businesses miss out on all these because they don’t have enough money to pay them.
The good news is that there is a way to generate publicity for your small business free of charge.
1. Speak At Events
As a business owner, you can choose to speak at various events and leverage those opportunities to generate publicity for your small business.
When screening these events, the most important factor for you as a business owner is the audience.
Do they fit the type of audience your business is targeting?
If the answer is yes, then it’s a good opportunity to offer value and tell the audience what your business does, thereby generating publicity for your business free of charge or even getting paid to do it.
2. Answer Relevant Questions On Popular Forums
There are various platforms businesses and business owners like yourself can use to position themselves as an authority in your field.
By providing insightful answers to questions relating to your industry and business, you can generate leads, and make sales without paying a dime.
Popular platforms like Instagram, Facebook, Nairaland and Quora are filled with opportunities to generate publicity for free.
All you have to do is search for questions using keywords that are relevant to your business.
3. Create Reports
Another simple way to generate free publicity for your small business is by creating reports on various topics in your industry.
And it’s easy to do too.
To create a report on a topic like remote work, you have to research how it’s affecting your industry. You can do that by interviewing various stakeholders, create polls etc. To generate data-backed insights you can share.
If you do it well and consistently, you can position your business as an authority and get picked up by a media outlet doing a story around that topic.
4. Give Back To Your Community
Big businesses sponsor various charity events and get publicity for free.
You can do that too.
Give back to your community and allow the press and local media outlets to cover such events.
That way, you get to do your corporate social responsibility and get free publicity too.
5. Send Press Releases
It’s a shame that many small businesses don’t send press releases or pitches to media outlets.
Many journalists are on the lookout for businesses they can feature, newsworthy events they can cover and business leaders they can interview.
Sending press releases makes it easy for journalists to find you and your small business.
And generate publicity for your business without asking for a dime.
But you have to make sure your pitch stand out, that you’re targeting the right outlets and do it consistently.
If you need to take your business to the next level, what you need is practical insights and guidance.
Contact the SME Coach today…and accelerate your business growth!!!
photo – Nakaridore @freepik.com