It’s not about the number of followers your business has, it is all about the number of customers it has.
Many small businesses start their social media marketing chasing vanity metrics like followers, likes, views etc.
But they soon realize that success in social media is not about their ability to get thousands of followers or fans, but their ability to convert followers into customers.
Getting followers is important, as is getting likes and views for your videos, but that’s not the end goal.
You cannot pay your employees with likes or your suppliers with views, so you need to master how to turn your followers and your social media fans into customers and sales.
3 Tips To Turn Followers Into Customers
1. Start With A Plan
Before you create your social media accounts, before you start posting content or engaging with customers, you need to draft a plan.
There is no need to make it complicated.
It only has to detail what the goals are for your business marketing on social media, how you intend to achieve those goals, the type of customers you intend to target, how you intend to attract them, etc.
Your plan has to be crystal enough for every member of your social media team to understand the overall goal and how they are to contribute to it.
Starting with a plan empowers your business to attract the right audience, which is the foundation for successfully converting followers to customers.
2. Give Your Followers Good Reasons to Become Customers
Essentially, if you do social media marketing right, your followers will be people who love what you’re offering, people with a problem you’re solving and people you can turn into customers.
They follow you for a reason, but they are yet to take action because you’ve not given them a convincing enough reason to do so.
To convert your followers into customers, you have to make it easy for them to convert by:
- Selling them solutions to their problems instead of just focusing on selling your products and services.
- Presenting social proofs and guarantees
- Offering them more value than they can get elsewhere.
- Giving them the incentive they need to take action through freebies, discounts, scarcity etc.
- Cultivating trust and like for your business by building mutually beneficial relationships.
3. Create a Sales Funnel
Many small business owners marketing today on social media are doing that with a basic sales funnel.
You cannot expect someone who discovers your business page or handle on social media today or even a month ago to just buy from you.
It can happen, but that should not be your strategy for success.
It’s necessary to set up a sales funnel that drives followers from just consuming your content to understanding how your business can help them and then nudges them to buy from you.
It is a process, and every follower is on a different stage of that process.
And for your business to succeed, it has to be able to engage each of them on their levels.
In summary, to convert followers across your social media to customers, you have to create a plan, give them a reason to buy, and lead them through the process of becoming customers.
Put these tips into action and help your business succeed.
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